Proper was founded by passionate tattoo entrepreneurs and skincare experts with one goal in mind: to create the ultimate tattoo aftercare ointment. We are also renowned for our soft, effective soaps that perfectly complement our ointment, promoting faster, cleaner healing and making the healing process more comfortable. Some even say Proper has pioneered a tattoo aftercare formula that results in zero peeling.

At Proper, we’ve redefined the standard for tattoo aftercare and glide during the tattoo process. Our innovative formula promotes faster healing with less itchiness, thanks to our unique blend of organic ingredients. No one else makes aftercare like Proper—our products are always just a little bit better, with that special edge that sets us apart.

Our small, dedicated team in London and California is committed to developing and manufacturing the highest-quality products in-house, with complete control over the process. Everything is produced in the USA and the UK, ensuring the best possible care for your skin and tattoos.

We celebrate tattoo artists, studios, and perfectly healed tattoos. We listen, reflect, and take action. We hope you enjoy our products as much as we enjoy crafting them.

Feel free to reach out to us at info@proper-tattoo.com and let us know how our products work for you.